Path to purchase 20.20
Cannabis retail, D2C brands, plant power, the rise of retail media …what does the new decade hold for Canada’s shopper industry? Find out how leading brands are leaning into new models and investment shifts.
Canada’s premier shopper marketing forum arms you with the latest intel and ideas – from e-comm to sustainability. Whether you're on the manufacturer, retail or partner side, SMF packs in everything – and everyone – you need to up your shopper game!
+ Don’t miss all the great ideas at the 2020 Shopper Innovation + Activation Awards (pass included with registration).
Store of the future: a theme park for marketers?
As the customer journey becomes more complex on and offline, bricks and mortar has become a great deal more than just sales locations. But what marketing opportunities are expensive passing fads and what are trends that will stick? How does the store experience sit within the path-to-purchase?
Best Buy's Angela Scardillo will take a look back at the last decade of innovation, look ahead to this decade and consider way beyond, to imagine the stores of the future and connected marketing experiences that may be possible.
30 Minutes with: Save-On
An informal and interactive break-out: Join Save-On’s President of their More Rewards program, Dan Howe to hear what's on the agenda next, and learn more about the retailer's going-forward focus and strategies.
30 Minutes With: Circle K
An informal and interactive break-out: Find out what's working at Circle K. Learn about new initiatives and gain insights into the retailer's goals with their Global Manager, Marketing & National Campaigns, Brian Rohaly. And don't forget to ask questions!
Loop: redefining sustainability
Tom Szaky, Founder & CEO of Terracycle has solved a sustainability problem plaguing brands and consumers - how to make reusability manageable for the masses. With the imminent launch of Loop in Canada, common household products that stymied eco-packaging efforts will now come in reusable options. With more and more companies joining the Loop movement, it is poised to be a big path-to-purchase disruptor.
Learn what impact Loop is having in other markets, and how quickly escalating climate concerns means shopper marketers need to change their game to keep up with the sustainable consumer.
Launching a new chapter in cannabis shopper marketing
Fluent is shaping the evolution of cannabis retail through the beverage category. Tapping CPG playbooks as the Labatt and High Park joint venture launches new CBD-infused beverages, Fluent aims to make the shopper journey easier, especially for new consumers.
From category management to shelf layouts, and from merchandising to messaging – find out how Fluent is working closely with retailers to elevate the cannabis shopping experience.