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Combatting inevitable channel upheaval
Tuesday, April 30, 2019
2:50 PM - 3:20 PM
Change is coming...and it will derail your carefully constructed channel strategy. As we look to the evolving landscape of marketing and the rapidly shifting channels of communication, personalization has become the panacea that promises to solve all of our worries. But the future state of connecting with consumers will be affected by dozens of driving forces that are beyond the control of marketers – such as Data Revolution 2.0 and Social Values Change. These drivers suggest scenarios that must be anticipated because they will cause significant upheaval to the relationship your brand has with your customer. Learn how to develop a proactive approach to defining your channel strategy with critical drivers of change in mind. Kevin Lund, Chief Brand Officer of DCM, will share key insights on looming shifts in the marketplace and provide solutions to ensure consumers remain engaged with your brand.
Chief Brand Officer