Session
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Canadians’ evolving approach to wellness and healthful shopping
Tuesday, April 30, 2019
11:00 AM - 11:30 AM
Court
What does ‘healthy eating’ mean to consumers? The answer to this question has both evolved and expanded over the past decade, impacting how shoppers behave and make brand decisions.
Canadians who once solely focused on evaluating nutrient intake together with the pursuit of fresh, less processed options, now also consider targeted benefits that proactively assist in overall wellness, as well as increasingly assessing product sustainability as a means to defining “better-for-you” choices.
This new approach to health and wellness has also resulted in:
- Prioritization of high-quality foods and beverages.
- Reconsideration of personal benefit requirements to now include factors like satiety, energy, mental focus and sleep.
- New levels of information engagement that may challenge the advice of traditional, institutional, and governmental authorities.
- More research and scrutiny by consumers prior to purchase, as well as at the shelf.
- Increased focus on the importance of the product lifecycle and it’s societal and environmental impacts.
Naumi Haque, VP of Research and Kathy Perrotta, VP at Ipsos share findings based on research about this new, conscious and ever-evolving shopper.
Featuring:
Naumi Haque
VP, Research
Ipsos Market Strategy & Understanding
Kathy Perrotta
Vice President
Ipsos
