Session

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How Metro uses data in their shopper marketing strategies

Monday, April 29, 2019
2:50 PM - 3:20 PM
Court

Metro has established loyalty programs and a solid shopper-base in both Quebec and Ontario: but how do they use data to evolve their shopper marketing strategies? Lyne Martinoli, Director of Loyalty at Metro, explains the approach and how that culminates in winning visits and transactions in a competitive market.