Session
You are not currently viewing the most recent Shopper Marketing. Go to Shopper Marketing 2023.
Campbell's: Evolving with the shopper landscape
Monday, April 29, 2019
1:30 PM - 2:00 PM
Court
For CPGs, navigating disruption along the path to purchase has required some fundamental strategic reboots. Liliana Marando, Senior Shopper Marketing Manager at Campbell's, explains how they're shifting gears to meet the needs of the ever-evolving shopper. Learn how an iconic heritage brand is staying ahead of changing habits, tastes and trends to connect with today's consumers.
Featuring:
Liliana Marando
National Strategy Manager
Campbell Company of Canada
