Phil White

Head of Strategy

Geometry Global

Phil joined Geometry Global in May 2011 as planning director and practice leader to help develop best in class shopper marketing and brand activation strategy and capability across the EMEA network. Key regional clients included GSK, Coca-Cola, Heineken, Bacardi, Unilever, Mondelez & BAT. He married a new Jersey girl and moved over to the US in 2014 and now leads strategy for Team Unilever Shopper and the strategy department in New York.

During his 18 year career, Phil has worked on brand planning briefs, packaging, corporate design, ATL, trade and shopper marketing, brand activation, direct, digital and CRM for P&G, McDonalds, InBev, P&G, Pepsico, General Mills, Nestle, Virgin, Starbucks and Coca Cola, as well as an insight & innovation trainer for the innovation consultancy WHAT IF?!

Phil originally joined G2 from Saatchi & Saatchi X where he was the MD of the Frankfurt office and Head of Planning, also spending 3 years bouncing between London, Geneva and Frankfurt as the Brand Planning Director for Saatchi & Saatchi on Pampers across Western Europe.

Phil develops shopper strategy, insight tools and publishes thought leadership across global network.

Speaking at: The human advantage in shopper marketing