You are not currently viewing the most recent Shopper Marketing. Go to Shopper Marketing 2023.
Chief Marketing Officer, Walmart Canada Corp.
Sandra Sanderson is Walmart Canada’s executive vice-president of marketing, responsible for overall brand stewardship and leading marketing efforts to help Canadians save money and live better.
Sanderson has an accomplished career in the marketing field and has worked in a variety of industries and companies, from Procter & Gamble, Kraft and Coca-Cola in consumer packaged goods to Canada Post in the public sector, and NBC Universal in the entertainment field.
Sanderson entered the retail industry as chief marketing officer of Danier Leather and later became the senior vice-president of marketing at Shoppers Drug Mart.
Sanderson was one of Strategy’s 2012 Marketers of the Year and is actively involved in the marketing community. She sits on the board of directors of the Canadian Marketing Association, and was the Chair of RCC’s Senior Retail Marketing Committee, as well as being co-chair of the Shopper Marketing Forum. Sanderson is a frequent speaker at marketing conferences and serves as a judge for marketing awards.
She lives in Unionville with her husband Jim, and their two children.