30 Minutes with a Retailer Sign-ups

Don't miss this opportunity to have your questions answered and learn how your brand can benefit from strategic partnerships with these leading Canadian retailers.

*** Please e-mail your full name, title and company to the corresponding session to book your spot. You will be notified if the session is full. ***

Unfortunately, retailers will not be permitted to attend these sessions.

David Thorpe GM, Marketing London Drugs April 22, 2 PM - David Thorpe will discuss the shopper marketing strategy of Western Canadian retailer, London Drugs, and he will shed light on how your brand can get involved in partner programs. RSVP: smfcustomercarelondondrugs@brunico.com

Gino Plevano Sr. Director, Digital Metro April 21, 1 PM - Gino Plevano will reveal the latest developments in Metro's digital ecosystem, and he will address how your brand can be a part of it. RSVP: smfcustomercaremetro@brunico.com

Wes Brown Senior Director, Brand Marketing, Retail Loblaw Companies Limited April 21, 2 PM - Back again by popular demand, Wes Brown will share his vision for successful collaboration with manufacturers, and will answer your burning questions. RSVP: smfcustomercareloblaw@brunico.com

Shelagh Stoneham SVP, Marketing Shoppers Drug Mart April 22, 10 AM - Meet Shoppers Drug Mart's SVP Marketing, Shelagh Stoneham as she addresses the retailer's latest shopper marketing initiatives and explains how your brand can benefit from getting involved. RSVP: smfcustomercareshoppers@brunico.com

Dan Howe VP, Marketing, Communications & Loyalty Overwaitea Food Group April 22, 11 AM - Representing western Canadian retail, Dan Howe will discuss some of the shopper marketing initiatives that are driving success across Overwaitea's five banners, and he will share his strategy for building a win-win partnership with vendor sales and marketing organisations during the retailer's 100th year. RSVP: smfcustomercareoverwaitea@brunico.com

Working with retailers

J&J and SDM's partnership strategy

Catalina Leyva Shopper Marketing Manager Johnson & Johnson

Maria Maynard Marketing Manager – Personal Care Shoppers Drug Mart

Strong collaboration between retailers and manufacturers results in customized shopper marketing programs that boost loyalty and ROI. Discover how Johnson and Johnson has built a long-term partnership with Shoppers Drug Mart to create and execute integrated programs that resonate with core customers and drive engagement in-store and through multiple touch-points, increasing market share for both powerhouse brands. Our speakers will invite your questions in this interactive session.

The store of the future

What retail reinvention will mean for brands and shoppers

Tim O'Connor Vice President RetailNet Group

As the retail landscape rapidly transforms, brands and retailers must prepare for a strategic regeneration to address the drivers of change that are making stores less relevant.

Tim O'Connor, VP at Waltham, MA-based RetailNet Group, will take us on a provocative journey into the future as he shares his vision of brick and mortar stores of the next decade, and explains what the inevitable revolution of retail will mean for brands and shoppers.

O'Connor is an industry analyst and strategist for leading retailers and manufacturers and he is practice leader of RNG's digital capability radar service that analyzes the technologies that are transforming retail.

Lunch n' Learn

Join an industry expert for an intimate round table luncheon discussion. Don't miss this chance to network, share ideas and discuss the issues that matter to you. Choose from a wide variety of table discussions, hosted by the expert of your choice.

Sign-up will take place on site at registration desk, on a first-come, first-served basis. If sessions are full, please make your way to the session room 15 minutes before the scheduled start time and if there is an extra spot available, we will do our best to fit you in.

Mark Baltazar: How shopper-generated content can amplify marketing and new product launches

Hailey Coleman: eCommerce and its impact on the future of retail

Alyson Gausby: Leveraging technology to create engaging customer-first experiences

Jean-Pierre Lacroix: Designing compelling at-purchase moments

David Peres: The intersection of mobile and shopper marketing

Cynthia Hishon & Bobby Singh-Randhawa: Partnering with retailers

Jeff Kaldahl: Enhancing digital shopper marketing with programmatic advertising

Lana Novikova & Paul Rosa: Emotional loyalty through personalized data and insight driven communication

Sheri Pearson: Why your shopper marketing dollars aren't working hard enough

Jed Schneiderman: Mobile and its impact on the in-store shopping experience

Best In Class Shopper Marketing from Around the World

Jason Dubroy VP, Managing Director Shopper DDB

Dan Howe VP, Marketing, Communications & Loyalty Overwaitea Food Group

Kristopher Matheson Director, Shopper and Customer Experience Olson Canada

Siew Tan Shopper Marketing Manager Hershey Canada

What makes an outstanding shopper marketing program? To close the event, our panel of gurus will share their picks for the most impressive global work within a variety of different categories, and will explain why it works so well. You'll leave inspired by the best of the best.

How to win in Québec

Unilever and Bob share what works now

Lynn Caiger Sr. Shopper Marketing Lead Unilever Canada

Dominic Prigent Shopper Marketing Director Bob

Claudéric St-Amand VP, Creative and Strategy Bob

Creating a shopper marketing program in Québec raises a complex set of challenges for brands and retailers alike. Discover how CPG giant, Unilever, works with Montréal-based Agence Bob and Québec retailers, Jean Coutu, Metro and IGA to create at least 30 annual campaigns for multiple brands including Dove, Axe, Hellman's, Knorr and Becel.

You will learn:

The unique characteristics of the Québec shopper and best practices for targeting them.

Case study examples of Unilever's successful shopper marketing programs with retailers in Québec.

When to adapt and when to create custom campaigns for the Québec market.

Tried and true shopper techniques of leading brands and retailers in Québec.

Keynote: Shopper psych

Why Target missed the mark + who's getting it right

Maxime Bourbonnais President MBA Recherche

Dr Hugh Phillips President Phillips Foster & Boucher

There's learning in failure. And from success. Examining the positioning and perception of Target's stores, in-store expert Dr. Hugh Phillips will analyse why the U.S. retail giant's hotly anticipated Canadian launch spectacularly collapsed, and will contrast that lesson with case studies of retail clients that are using in-store communication techniques with great success.

Together with Montreal-based market researcher and psychosociologist Maxime Bourbonnais, Dr. Phillips, the author of The Cognitive Psychology of Shopping and In-store Marketing, will share fresh insights and tips for building powerful in-store messaging, based on understanding what makes people buy.

Emerging tech in the world of retail

Nilesh Bansal CTO & Co-Founder Aislelabs

Stéphane Bérubé CMO L'Oréal Canada

Kristina Elkhazin Head of Industry for Retail Google Canada

Jim Reynolds Director of E-Commerce Product management Indigo Books & Music

Seth Stover Managing Director Wishabi

With a plethora of ever-evolving technologies up for grabs, including iBeacons, digital flyers, AR apps, and Google Glass, to name but a few, marketers are finding new ways to up the ante in connecting with today's tech-savvy shopper. Find out how leading brands and retailers are integrating the latest gadgets into the shopping experience.

Moderator Geoff Lee Group Creative Director Olson Canada

Keynote: Creating omni-channel content to build a seamless brand voice

Suthamie Poologasingham Sr. Advisor, Digital & Omni-Channel, and Director of Research JC Williams Group

Ethan Song Co-founder, CEO, and Creative Director Frank & Oak

With the explosion of technology, shoppers are engaging with brands across multiple platforms, so creating a voice that bridges all channels gives retailers and manufacturers a significant edge. This session will kick off with winning strategies for adapting to the Omni-channel world and generating frictionless content to drive engagement, from guru, Suthamie Poologasingham.

Ethan Song will follow by revealing how Montreal-based Frank & Oak has evolved from an online fashion start-up to a hip lifestyle brand with 1.6-million loyal customers across North America by building a seamless multi-platform voice, and he will share the latest shopper-centric strategies in-store and across all digital and mobile touch-points. Our speakers will close the session with a lively conversation.

Navigating the digital minefield to win shoppers

Kevin Lund Managing Director, Global Retail Programs Perennial

All too often, retailers and brands embark on digital initiatives that fail to make an emotional connection with customers. Illustrating with examples from his work with major retail clients, Perennial's Kevin Lund will discuss the art of weaving digital and social media into the shopping experience in a way that creates a continuous cycle of affirmation.

Learn which common pitfalls to avoid and discover how to build powerful connections with shoppers by tapping into their digital behaviour, while maximizing ROI.

Keynote: Anthropology in the world of shopper marketing

Using cultural insights to influence spending

Graham Candy Strategist Fresh Squeezed Ideas

Every decision we make is an act of culture, so digging deep into the underlying social and cultural drivers behind shopper behaviour is critical for growth-focused brands.

Graham Candy, cultural strategist at Toronto-based Fresh Squeezed Ideas, will shed light on how anthropology can be used in the study and practice of shopper marketing and retailing, and will explain and illustrate through case studies with key clients, how brands and retailers can turn shoppers into buyers by uncovering powerful cultural insights.

Boomers, Gen X, millennials and Gen Edge

What they value and how to reach them

Caroline Fletcher VP & Head of Toronto The Sound Research

Did you know that post-millennial shoppers look for marketing that reflects reality? Because of the sociocultural forces that have collectively shaped them, they don't respond to projected images of perfection like past generations have.

Understanding the values of different generations is essential for brands and retailers – and if you don't act on what makes them tick, your competitors will.

Caroline Fletcher, VP & head of The Sound Research,Toronto, brings to life the sociocultural values and motivations of boomers, Gen X, millennials and post-millennials (Gen Edge) and explains how to connect with each demo.

Fletcher has conducted research internationally across multiple categories for some of the world's biggest brands and retailers. The Sound Research conducts strategic, qualitative research across Canada and around the world

LCBO's brand overhaul reaps in-store rewards

Kerri Dawson VP, Marketing LCBO

LCBO recently rejuvenated its image with a more content-rich web site, a new logo, a modernized store design in Toronto's Beaches, and a fresh brand vision: Let's get together.

The shake-up - intended to bring a more fun and casual feel to the already best-in-class retail experience - is driving more shoppers to the web site and to stores. VP marketing Kerri Dawson will share the story behind the brand refresh and the latest shopper marketing success stories both in-store and online.

Inside the Mind of the Shopper

Diana Lucaci Founder True Impact Marketing

Shopper decisions are driven by emotion over 90% of the time, so understanding why they do what they do is critical to predict – and influence – retail behaviour.

Diana Lucaci will delve into recent case studies to show how to use neuroscience to understand shopper behaviour, and to shed light on the impact of the omni-channel retail experience.

As founder and CEO of Toronto-based True Impact, Lucaci uses neuroscience and biometrics research to help drive brand growth.

Retail Trends 2020: Staying Ahead of the Curve

Carman Allison VP, Consumer Insights Nielsen

In an ever-evolving retail landscape, manufacturers and retailers need to stay one step ahead of the game by responding rapidly to each new trend and opportunity in the market.

Back by popular demand, Nielsen's VP consumer insights, Carman Allison will explore the emerging shopper and retail trends that will start to have an impact on the grocery business before this decade is out, and he will explain how and why you need to capitalize on them to make your business grow.

Introducing exclusive "30 Minutes With A Retailer"

Still wondering how you can work more closely with retailers? The Forum's exclusive track of retailer briefings is back and better than ever.

In these intimate, interactive sessions, we invite manufacturers and agencies to join some of Canada's leading retailers to share ideas for successful collaboration. Don't miss this rare opportunity to have your questions answered and learn how your brand can benefit from strategic partnerships with these category leaders.

Wes Brown Senior Director, Brand Marketing, Retail Loblaw Companies Limited Back again by popular demand, Wes Brown will share his vision for successful collaboration with manufacturers, and will answer your burning questions.

Dan Howe VP, Marketing, Communications & Loyalty Overwaitea Food Group Representing western Canadian retail, Dan Howe will discuss some of the shopper marketing initiatives that are driving success across Overwaitea's five banners, and he will share his strategy for building a win-win partnership with vendor sales and marketing organisations during the retailer's 100th year.

Shelagh Stoneham Senior Vice President, Marketing Shoppers Drug Mart Meet Shoppers Drug Mart's new SVP marketing, Shelagh Stoneham as she address the retailer's latest shopper marketing initiatives and explains how your brand can benefit from getting involved.

Gino Plevano Sr. Director, Digital Metro Inc Senior director, digital, Gino Plevano, will revel the latest developments in the retailer's digital ecosystem, and he will address how your brand can be a part of it.

David Thorpe GM, Marketing London Drugs David Thorpe will discuss the shopper marketing strategy of Western Canadian retailer, London Drugs, and he will shed light on how your brand can get involved in partner programs.

Shopping is changing. Are you ready?

Find out what's working now ... and what's next

Shoppers are changing their behaviour faster than you can Google retail reinvention. Myriad influences, from mobile to social to big data, are having an impact that goes beyond evolution, bordering on mutation.

At Canada's biggest annual Forum for shopper marketers, you'll learn how brands and retailers are navigating the new trends and deploying the new tools along the path to purchase.

From intimate briefings with some of Canada's top retailers to keynotes with experts from around the globe to discovering new research findings, technology, loyalty data advances, case studies and consumer trends - Shopper Marketing Forum will have it all. The Forum will also play host to the Shopper Innovation Awards, a showcase of the most ground-breaking programs in Canada, with a focus on brand and retailer collaboration.

Don't miss this intense shopper marketing bootcamp experience. Whether you're on the retail, manufacturer, agency or partner side of the path to purchase, SMF packs in everything – and everyone – you need to know to up your shopper game.

Register now to take advantage of the early bird rate! (expires Dec. 15, 2014)

Keynote: Transforming shopper insights into business strategies

Measuring purchase behaviour can be a challenging business for retailers and manufacturers alike, but it is vital for building customer loyalty and creating a personalised shopping experience. Citing examples from his work with brands and retailers including UK grocery powerhouse, Tesco, and US retailer, Kroger, dunnhumby's global CEO, Simon Hay will explain where opportunities for measurement lie in big data and will divulge how analyzing measurement can drive powerful synergies between vendors and retailers. Discover how to use the data and insights gleaned from measurement to make critical decisions for your business.

Simon Hay Global CEO dunnhumby

Now based in the UK, Hay has more than 20 years experience with dunnhumby. He worked with Tesco for seven years, managing the ground-breaking Clubcard loyalty scheme, and also led dunnhumby's expansion into the US through a partnership with Kroger. Customer science company and big data pioneer, dunnhumby (now a subsidiary of Tesco), is currently working with Metro in Canada to improve loyalty through more customer-centric strategies.