Retail has entered the era of Big Data as growth-focused brands recognize that data is the key to survival in the crowded retail-scape. Meanwhile mobile tech continues to be a game-changer in the world of shopping.

Aimia's, Cincinnati-based VP knowledge development, Rick Ferguson, will share new research on the behaviour of mobile-assisted Canadian shoppers and will explore how Big Data is set to transform the world of retail and customer loyalty management. He will examine how retailers and manufacturers can work together to build more profitable relationships with best customers and use data more effectively.

Ferguson has responsibility for the development of loyalty marketing thought leadership, research and best practices for a global audience of loyalty marketers.

Featuring:

Rick Ferguson
VP, Knowledge Development
Aimia