April 30 - May 1, 2018   •   Toronto

Speaker Aslam Ghori

Aslam Ghori

VP, Marketing Effectiveness, Nielsen

Aslam Ghori leads the Nielsen Marketing effectiveness practice area in Canada. In his current role, he is responsible for all client engagement teams, with a focus on tailoring analytic solutions designed to help our clients unlock growth and profitability.

Ghori has been with Nielsen for over a decade, holding senior leadership positions in Asia and Europe. In Asia, as Regional Client lead, Ghori led Nielsen’s overall client relationship with a group of clients across Asia Pacific, with his primary attention being Unilever - Nielsen’s biggest client in the region. Based in Singapore, his remit consisted of leading market specific teams across 15+ diverse markets from developed and developing markets.

In Europe, he held a senior leadership position on the Global RB leadership team, leading the overall category relationship with RB in London. He started his career in Canada where he held several progressively senior analytical and commercial roles within the retailer vertical.

Ghori is a proud member of the Nielsen leadership program and continues to be actively involved in talent development initiatives across the globe.

Speaking at: Quantifying the new path to purchase: Crafting an ROI structure for an evolving shopper marketing world

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