Mike Moussallem is a partner at Explorer Research and leads the Canadian arm of the business. Moussallem has held positions at TNS, Kraft, PepsiCo, and Nielsen. Prior to joining Explorer, He led the Retail and Shopper Insights practice and team for TNS in Canada. Before TNS, Moussallem also led the Shopper Insights team for Kraft Canada, spanning across all sectors and customers. He brings a significant amount of experience in quantitative and qualitative research, shopper marketing, and category management.