Speaker Jennifer Lee - Shopper Marketing Forum 2017
May 3-4, 2017   •   Fairmont Royal York

Speaker Jennifer Lee

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Jennifer Lee

Partner, Deloitte & Touche LLP

Jennifer leads the National Retail and Consumer Analytics Practice for Canada within Deloitte LLP. She built the Omnichannel (meaning "a seamless and integrated customer experience”) practice for Deloitte Canada and advises C-suite leaders for global and Canadian clients in the areas of: data-driven strategy & Omnichannel operations, with a focus on integrating Advanced Analytics into their Omnichannel business model (retail stores, ecommerce, and mobile experience) to drive growth. Jennifer works with C-suite clients on how to seamlessly integrate the customer’s physical and digital path-to-purchase to drive revenue growth and margin. Jennifer also sits on the global retail leadership team for Deloitte.


Jennifer has also launched a startup with venture capital from Deloitte Canada. The startup focuses on digitally disrupting the real estate and retail market by leveraging the internet of things (IOT) and advanced analytics.
Jennifer is an accomplished thought leader and has presented at key industry platforms such as Deloitte's Retail Outlook, ICSC, Marketing Magazine, and BNN: Jennifer is published and has presented at key industry conferences:


“CMO2.0 takes charge: How chief marketing officers will succeed in the omnichannelera.” Deloitte, August 2015

“CMOsfeel unready to deal with data deluge: Deloitte” Marketing Magazine, 2015

“Why mobile payments aren’t catching on -Is using a debit or credit card just too easy?” Marketing Magazine, 2015

“Greatest threat to retail: Brands selling direct to shoppers via Digital” BNN, “The Close”, Nov 7, 2014

“The Consumer Evolution: Changing Behaviors Triggers New Business Models” Deloitte Thought Leadership 2014

“Getting with the Program” July 2014, Direct Marketing Magazine, Cover

“Retailing in a Digitized World to a Digitized Consumer” May 2014, Direct Marketing Magazine

Jennifer led the marketing function for Bell Canada and Universal Studios and the customer loyalty strategy for Hewlett Packard Europe for Austria, Poland and the Czech Republic. Her industry experience also includes: Mergers and Acquisitions / Treasury for a large US telecom company in HongKong, China; European Marketing Group for a large US consumer electronics company in Stuttgart, Germany; and marketing strategy and implementation for a large US entertainment company in Canada. While at Bell Internet, Jennifer let the strategy development and operationalization of the Bell WiMAX product line, which involved building Bell Internet’s first national high speed wireless service in Canada.


Jennifer's clients and industry experience include:
Loblaws, Canada Goose.com, Holt Renfrew.com, SAQ, Book Depot, HBC.com and Lord &Taylor.com, Winners /TJMaxx, Walmart Labs Global Mobile and Digital Division, North American Liquor Stores, LCBOand Levis Strauss Canada, Golf Town, OMERSPrivate Equity, Hospital for Sick Kids, Industry Canada, Canada Post, Ontario Lottery & Gaming (“OLG”),Rogers Retail, CANEX, Constellation Brands and start ups such as WHOOSH! and Oats & Ivy.

Jennifer engages in extensive volunteer work. Jennifer recently was elected to the Empire Club of Canada’s Board of Directors. Jennifer has worked with large international aid organizations in developing the strategic plan focused on restructuring and enhancing the performance of the microfinance institutions in Azerbaijan. She is the key strategic adviser the Azerbaijani Microfinance Association (“AMFA”) , an association of 27 microfinance institutions in Baku, The focus of her work was to promote self-sustainability and self reliance within the microfinance industry. Recently, Jennifer began working with the Asian Credit Fund in Almaty, Kazakhstan in developing their 5-year growth strategy.

Jennifer is also the Lead Strategic Planner for the Merit Award Bursary Program, a not-for-profit which focuses on encouraging immigrant and disadvantaged high school students to attend university or college. She is on the University of Waterloo’s Advisory Board for the Applied Studies International Trade and is an advisor to the University of Toronto’s Graduate Management Consulting Association.


Jennifer holds a Masters of Business Administration from the RotmanSchool of Business, University of Toronto, and an undergraduate degree from the University of Waterloo. Jennifer was the youngest person ever to be admitted into the Executive MBA Program at the RotmanSchool of Business.

Speaking at: Winning with omnichannel: Leveraging advanced analytics and artificial intelligence (AI) to compete in today’s retail landscape

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