Advisory Board Members
Sr Shopper Marketing Manager, Campbell Company of Canada
Richard is a passionate shopper marketing professional with 7 years of experience in the industry. Richard started his career at Procter & Gamble, leveraging the power of consumer and shopper insights to deliver growth on some of P&G’s largest brands. Richard also drove profitable growth through scale platforms across P&G’s household portfolio. After his Brand assignments, Richard was tasked with driving growth across P&G’s portfolio through Shopper Marketing at Loblaws and Shoppers Drug Mart where he quickly expanded his knowledge of HABA and the retail environment. In early 2015, Richard moved over to Campbell’s Soup Company where he oversees Shopper Marketing and eCommerce. Through insights and shopper engagement, Richard is focused on developing platforms that help our retailers drive category and centre store growth. Richard also volunteers for the Grocery Foundation, helping them shape the future of their Toonies for Tummies program.