Marc-Andre Fafard

Partner, Principal Strategist and Lead, Branding and Design

LG2

Being a strategic planner means constantly having one’s ear to the ground for innovative ideas and
groundbreaking insights; but for someone as passionately curious as Marc-André, it’s just second nature!

Fresh from HEC Montréal, Marc-André’s natural instinct and obvious flair for marketing quickly caught the
attention of the Sid Lee agency. They recruited him to work in their strategy unit as a business analyst,
where he had the opportunity to work for major clients Adidas, Red Bull Canada, SAQ and Cirque du Soleil.

With his talent making waves throughout the industry, Marc-André soon caught the attention of lg2 and
joined the agency in 2009. His versatility and enthusiasm for strategic thinking enables him to
consistently bring unique and relevant ideas to the table. Clients like the Éleveurs de porc du Québec, Maison
Orphée, Natrel, Valentine and Hydro-Québec have all benefited from his remarkable ability to match
the unique vision, values, personality and objectives of a brand with the behaviours and needs of the
consumers it seeks to engage.

The world of retail is a world that competes fiercely for the consumer’s attention. Marc-André knows that
building a consumer focused brand is a sure way to make it stand head and shoulders above the rest

Speaking at: Winning in Quebec