Claude Auchu

CEO

lg2boutique

For 25 years, Claude has been obsessed with everything and anything related to design. Some call him a bit of a fanatic. We prefer to think of him as a branding ace. The difficult challenges of the retail industry inspire and drive him — instilling a sense of passion in him that he has put to use advising top companies across the country.

He graduated with top honours from UQAM with a bachelor’s degree in design, and is now founding partner and creative director of lg2boutique, one of Canada’s most awarded and respected design studios.

A graphic design devotee, conference speaker and president and member of numerous juries including the 2015 CLIO, Claude has accepted awards for his work many times over at North American and international awards competitions.

After just nine years of work under Claude’s leadership, lg2boutique has garnered nearly 300 national and international awards including a Cannes Lion, four Clios, a One Show pencil, the 2012 AACE Award for Best design project in Canada, and several appearances in the Communication Arts Design Annual. As well as being the most awarded studio at Quebec’s Grafika awards for the last three years. All of this stands as a testament to the quality of lg2boutique’s work under Claude’s expert eye.

Speaking at: Winning in Quebec