Stacey Biggar

Director, Chocolate Marketing

Mondelez (Cadbury)

Over the past 20 years, Biggar has built award-winning equity campaigns and driven strong business results in various marketing leadership positions. While currently the head of marketing for Cadbury at Mondelez Canada, she’s led teams across cookies, crackers and confectionary brands in Canada and the U.S. for Mondelēz, as well as food brands for Unilever. 

Some of her favourite projects have included launching belVita #morningwin in North America, bringing Canadians award-winning chocolate innovations like Cadbury Micro Mini Eggs and Salted Caramilk, and of course, helping to keep the mystery of the Caramilk secret alive.

Speaking at: The forces behind next-level innovation