Changing demographics. Changing strategies. (breakout)
Monday, May 8, 2023
2:50 PM - 3:20 PM
Canadian demographics are changing dramatically, neighbourhood by neighbourhood. There are new opportunities for manufacturers and retailers alike as immigration targets increase, Gen Z transitions into adulthood, and seniors become one of the largest consumer segments in the country.
In this breakout session, Rupen Seoni, the Chief Revenue Officer at Environics Analytics, will share real-world examples of how brands and retailers can leverage data to stay ahead of major population shifts and meet the demands of a changing consumer market.
Chief Revenue Officer