A playbook on how to carve a competitive path (that's not built on convenience or price)
Monday, May 8, 2023
9:30 AM - 10:15 AM
In this fascinating research-driven talk, best-selling author and global thought leader Doug Stephens will present a unique brand strategy model that will enable companies to target a path to uncontested dominance in their chosen categories. A new brand positioning lens that will help them to focus their messaging, operations, and customer experience to galvanize powerful market positioning and forge sustainable consumer loyalty.