Session
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Do as I say, not as I do: The tension of sustainability vs. online shopping
Thursday, May 13, 2021
1:00 PM - 1:45 PM
In the early days of the pandemic, the explosion of online shopping pushed it a decade into the future, while sustainability took a back seat. However, consumers are now growing concerned about the mounting waste in our landfills as they shop and ship more products to their homes. How will online shopping be affected by these re-invigorated concerns? Will eco-conscious consumers pay more green to get green? Carman Allison and Nick Gibson from NielsenIQ dive into this emerging tension and how you can thread the needle to capitalize on both trends for your business.
Featuring:
Carm Allison
Vp Thought Leadership
NielsenIQ
Nick Gibson
SMB Team
NielsenIQ
