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Shopper Marketing Forum is produced by strategy magazine, Canada’s national marketing and media publication.

Since 2010, the Forum has been arming marketers on the retail, manufacturer, agency and partner side of the path to purchase with new tools and trends needed to up their shopper game: from innovative case studies to briefings with Canada’s leading retail experts to new research findings, technology advances, loyalty data and consumer trends.

It also plays host to the Shopper Innovation + Activation Awards, a celebration of the year’s best shopper and activation programs in Canada, with a focus on brand and retailer collaboration.