PepsiCo: Learning (and constantly adapting)- an innovation roadmap
Thursday, April 30, 2020
11:30 AM - 12:00 PM
Like everything around us, the definition of marketing continues to evolve at an accelerated pace and what it takes to win today will be different than the playbook required to drive growth tomorrow. From the evolution of where, how and why consumers buy, how will you be the change agent for your organization to deliver results within this complex landscape? What does shopper marketing really mean and how will you architect campaigns to drive growth?
PepsiCo’s Marketing Director of Portfolio Marketing & Sports Partnership, Lisa Allie, will challenge the definition of shopper marketing, draw learnings from failed campaigns and share principles that will serve as a toolkit for success.