The 3 Ps propelling Kimberly-Clark's data-driven marketing shift
Thursday, April 30, 2020
11:00 AM - 11:30 AM
A commitment to digital transformation can see CPG optimize sales and marketing by leveraging tech to deliver best-in-class consumer experiences. Therese Brisson will share some of the people, processes and partnership shifts behind transformative data-driven marketing. Learn the importance of setting the right KPIs, how to come up with the right data management strategy, and how a key acquisition helped Kimberly-Clark leverage their tech stack for attribution in a market without robust purchase data.
Director, Marketing and Sales Strategy
Kimberly-Clark Canada Inc