Session
You are not currently viewing the most recent Shopper Marketing. Go to Shopper Marketing 2023.
IKEA: Moving towards circularity by embedding sustainability into your path-to-purchase
Wednesday, April 29, 2020
4:25 PM - 4:55 PM
Court
Reducing the carbon footprint is now on everyone's minds, and Melissa Mirowski, Head of Sustainability explains how IKEA is closing the loop in their operations, and integrating sustainability so that the benefits associated are attainable, and provide real change for customers.