As the customer journey becomes more complex on and offline, bricks and mortar has become a great deal more than just sales locations. But what marketing opportunities are expensive passing fads and what are trends that will stick? How does the store experience sit within the path-to-purchase?

Angela will take a look back at the last decade of innovation, look ahead to this decade and consider way beyond, to imagine the stores of the future and connected marketing experiences that may be possible. Best Buy was a pioneer of the experiential store concept in Canada, was the first retailer to launch reserve online and pick-up in store, the first to launch an online marketplace and continues to reimagine the omni-channel customer experience for Canadians.

Featuring:

Angela Scardillo
SVP Marketing Store Design and Customer Experience
Best Buy Canada