Session
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Launching a new chapter in cannabis shopper marketing
Wednesday, April 29, 2020
10:15 AM - 10:45 AM
Court
Fluent is shaping the evolution of cannabis retail through the beverage category. Tapping CPG playbooks as the Labatt and High Park joint venture launches new CBD-infused beverages, Fluent aims to make the shopper journey easier, especially for new consumers. From category management to shelf layouts, and from merchandising to messaging – find out how Fluent is working closely with retailers to elevate the cannabis shopping experience
