Tania Goecke

Vice-President, Marketing, Canada Bread Company Limited

Tania Goecke is a passionate CPG marketer. Her career has allowed her to work on Canadian and Global brands, with particular strength and interest in the food category. Her passion for food brands comes from her belief and commitment to always ensuring Canadians get the best from what they eat. As Senior Marketing Director leading the Bread team at Bimbo Canada – part of the world’s largest bakery Grupo Bimbo – she has embraced a fewer, bigger, bolder philosophy and a focus on delivering cleaner label recipes to consumers. Goecke’s career has been highlighted by her strength and success in turning declining businesses around through cross functional leadership, getting at the heart of the business issue, focusing on product quality and implementing impactful marketing strategies that bring consumers back to the brand. This has been marked by getting Dempster’s to the #1 position in the bread category and making it the country’s most loved brand. When Goecke isn’t focused in the world of bread, you’ll find her, along with her husband, keeping three rambunctious boys all under the age of 6 out of trouble.