Session

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Trend to shelf: Building an innovation strategy

Thursday, May 4, 2017
11:15 AM - 12:00 PM
Concert Hall

It’s getting increasingly difficult to break through the clutter and have your brand stand out, but it’s a challenge that can be – and has been – met with clever innovation strategies. From new flavours to pack design, this discussion will tap into how top brands have collected new insights and leveraged them to bring new products to market – gaining space at shelf and in consumer baskets.