Session
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Building the shopper department
Wednesday, May 3, 2017
2:45 PM - 3:30 PM
Concert Hall
Shopper marketing is undergoing major change. As brands evolve and adapt their programs, how are their departments keeping up? This session will dive into how leading Canadian brands are structuring their internal processes, developing partnerships and adapting skill sets to keep pace with fast-changing consumer and shopper behaviour.
Moderating:
Jason Dubroy
Commerce Marketing Expert
TracyLocke Canada
Featuring:
Jean Francois Couture
Vice President Marketing & Communications
Agropur
Erin Desjardins
Director of Marketing
Maple Leaf Foods