Achieving competitive differentiation is critical in the crowded retail world, so Longo's is engaging customers through a new mobile solution that's successfully driving them to spend more, and to visit more frequently.

Created by Toronto-based digital shopper marketing company, Unata, the mobile loyalty platform tracks shopper spending habits to deliver personalised offers, tapping phones as both a digital loyalty card and shopping list builder.

Unata's CEO Chris Bryson will be joined by Ken Kuschei, director of CRM & analytics at Longo's, to share fresh data that shows how the new program is lifting sales, and to explain how it’s being harnessed to enhance the in-store experience while driving ROI.

Featuring:

Chris Bryson
Founder & CEO
Unata

Ken Kuschei
Director, Consumer Insight
Longo's