As part of an ongoing effort to revamp its digital practices, Canadian Tire launched its own interactive online catalogue last year.

Developed with Tribal Worldwide - Toronto, The Canadian Way offers instructional videos, editorial-style customer reviews, and a customizable showcase of products. Canadian Tire's AVP Digital, Rosie Riolino-Serpa is joined by Tribal's Kaezad Nallaseth, to explain how and why the catalogue was created and what its first year has meant for the retailer. Find out what's next for Canadian Tire as it continues to expand its digital landscape.

Featuring:

Kaezad Nallaseth
Vice President, Business Unit Director
Tribal Worldwide- Toronto

Rosie Riolino-Serpa
AVP, Digital Marketing, Merchandising & Gift Card
Canadian Tire Corporation Limited