A lot rides on POS, so check how it will work before it goes out the door. In this session, you will learn how Mondelez Canada has made use of a new technology by TNS to test shopper marketing materials, planograms, packaging and innovation, prior to launch. TNS Canada's Mike Moussallem, will demonstrate a new 3D online virtual reality environment that can provide insights into how a particular stimulus is likely to perform in-market, while Robert McEvoy will describe how Mondelez has benefitted from this new technology. Moussallem leads the retail and shopper insight practice for TNS in Canada. At Mondelez, McEvoy is the shopper insights manager for Total Biscuit.

Featuring:

Robert McEvoy
Shopper Insight Manager
Mondelez Canada Inc.

Mike Moussallem
Partner
TNS Canada