Jesse Gilbert

VP, Strategy

TracyLocke Canada

As TracyLocke’s VP of Integrated Planning, Jesse Gilbert helps quarterback the agency’s retail technology, e-commerce, and shopper analytics offers. He works closely with clients, creative teams, other agency partners, and technology providers to secure relevance throughout consumers’ buying journey.
 
With a background in brand strategy and digital planning, Gilbert promotes integration all stages of the IMC process. By leveraging his experience in CRM, digital, mass planning and shopper, Gilbert champions “shopper-first” campaign and brand ecosystems that focus on driving and facilitating purchase intent – without sacrificing ‘the big idea’ or engaging consumer experiences.
 
With award winning campaigns and experience working across categories like FMCG (Campbell’s, Mondelēz, General Mills, Nestlé), Pharma (Pfizer, Johnson & Johnson), Auto (VW, Cheverlot, Mercedes) and QSR (McDonald’s), Gilbert optimizes integration and conversion, regardless of the target, category, tactic or platform.

Speaking at: Optimizing brand communications per retailer