April 30 - May 1, 2018   •   Toronto


From cereal to socks: Why General Mills dips its toes in fashion

Monday, April 30, 2018
11:00 AM - 11:30 AM

Director of shopper marketing Tiffany Carver talks about why the food company dove into Instagram-worthy footwear, how micro-influencers are helping drive the campaign, and how to leverage the power of nostalgia.


Tiffany Carver
Integrated shopper marketing solutions, director
General Mills Canada

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