From cereal to socks: Why General Mills dips its toes in fashion
Monday, April 30, 2018
11:00 AM - 11:30 AM
Director of shopper marketing Tiffany Carver talks about why the food company dove into Instagram-worthy footwear, how micro-influencers are helping drive the campaign, and how to leverage the power of nostalgia.
Integrated shopper marketing solutions, director
General Mills Canada