Speaker Waseem Shaikh
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Waseem Shaikh
Creative Director
McCann Canada
Waseem Shaikh is an award-winning copywriter and the multicultural creative lead at McCann Canada. With over a decade's experience in ethnic media, Waseem understands the critical juncture at which cultural nuances meet marketing opportunities, where mainstream advertising meets multicultural interests, and where creative solutions meet solid strategy. He has harnessed this understanding in his work with some of the world's biggest brands, including Coca-Cola and General Motors.
Speaking at: Multicultural 2.0: The evolution of ethnic engagement; Luncheon roundtables
