Founder & CEO, Unata
Bryson founded Unata in late 2010, realizing that the retail industry was on the cusp of a major digital change, heralded by mobile, cloud computing, and personalization / big data technology, which together could redefine the shopping experience. Bryson raised Unata’s venture capital funding, established a corporate partnership with Aimia, signed the first two customer accounts – Longo’s and Grocery Gateway - and hired a team of experts to implement Unata’s vision.
Bryson's background is in loyalty, marketing and analytics. He spent the 3 years in the loyalty industry working for Aeroplanwhere he managed their $126M American Express partnership. Previously, he was a marketing consultant to over 100+ Fortune 500 companies including IBM,br> Google, FedEx, and Microsoft, working at Warrillow & Co.
Speaking at: Longo's Channels Mobile to Ramp Up ROI