Head of Research, Microsoft Advertising
As Microsoft’s Canadian Consumer Insights Lead, Alyson is responsible for translating consumer intelligence into trends research to provide value for the Canadian marketplace. Alyson has recently joined the Microsoft team after returning from the UK, where she served as Associate Director, brand & advertising research, with leading market research firm Ipsos. She previously held senior research roles with Toronto-based Crowd Science and comScore.
Speaking at: Microsoft explores the shifting retail journey