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Sebastien Faure

CEO, Bleublancrouge

There is no secret recipe to lasting in this industry. You have to know when to trust your gut feeling and head in the right direction, and that’s exactly what Fauré does best. In advertising terms, Fauré has been around for a little longer than 30 seconds. After cutting his teeth in direct marketing and sponsorship, he joined Cossette in 1994 and quickly rose through the ranks to become Vice-President and General Manager. In 2004 Fauré took the helm at Bleublancrouge, and under his leadership the business grew from 37 employees to over 100. His visionary ability, grasp of strategy and analytical skills have served such clients as Bell, McDonald’s, General Mills, Molson, the Dairy Farmers of Canada, Banque Laurentienne, Bristol-Myers Squibb, Toyota and Loto-Québec.

An active member of the Montreal ad community, Fauré’s passion for the business extends well beyond the duties of the day-to-day. As AAPQ president from 2008 to 2010, his innovative thinking and desire to bring Montreal advertising to the global stage drove him to conceive MONTREAL.AD and embark on a trade mission to New York. Unprecedented moves like this demonstrate the vision Fauré is known for. In October 2010, he decided to expand that vision and stepped aside as Bleublancrouge president. Now CEO, his new perspective lets him get the jump on developing trends and prepare clients for the many challenges that lie ahead.

Fauré’s most recent endeavour was the launch ofL’Institut Idée, a new think tank and laboratory for the development of great ideas, serving clients in North America and worldwide. This is one in a series of initiatives that demonstrate his vision for Bleublancrouge: to be an agile agency that evolves with the landscape and provides real added value to its clients.

Speaking at: Hits and misses in Quebec

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