Vice President Marketing, Metro Ontario Inc.
Modrcin joined Metro Inc. as senior director, marketing in January 2012. In this role she is accountable for brand strategy, advertising, shopper marketing, consumer promotions, PR & in-store experience, as well as building integrated marketing solutions for the Ontario market in conjunction with the loyalty and digital teams. Prior to joining Metro, Modrcin managed many globally recognized brand and product portfolios at several entertainment and lifestyle focused companies, including Mattel, NBC Universal, Harlequin and The Walt Disney Company. She has an Honours BA from York University.
Speaking at: 30 minutes with a retailer: Metro Inc.