VP, Marketing, Communciations & Loyalty, Overwaitea Food Group
Howe has been working for over 20 years in the CPG and retail industry. Having worked in both research, category management and marketing, he brings a wide perspective to his role at Overwaitea Food Group. Dan is responsible for marketing for Overwaitea’s five banners (Save-On-Foods, Price Smart, Coopers , Overwaitea, Urban Fair), communicating to its more than 14,000 employees and managing the More Rewards loyalty business. Developing a win-win partnership with vendor sales and marketing organisations is the goal of Overwaitea as it adapts its 2014 shopper marketing programs.
Speaking at: LUNCHEON ROUNDTABLES; Western retail reinvention; 30 Minutes With a Retailer: Overwaitea