Senior Research Director Retail & Shopper Insights, TNS Canada
Moussallem began his career with Nielsen, where he was exposed to numerous projects across a number of different clients. From there, he made the move to the client-side, holding a number of different positions at PepsiCo and Kraft, within shopper insights, category management, and loyalty analytics. Prior to joining TNS, he led the shopper insights team for Kraft Canada.
Moussallem moved to TNS in late 2012, and now leads the retail and shopper insight practice for TNS in Canada. In his current role, he helps clients win in-store by understanding and optimizing all elements along the path-to-purchase, and within the in-store environment. TNS is the world's leading shopper research agency.
Moussallem holds a Bachelors and Masters Degree in Economics, and enjoys brainstorming new approaches to everything retail and shopper.
Speaking at: VR tech puts shopper marketing plans to the test