John Bradley

Managing Partner

Yknot Strategic Solutions

After a 25-year career in brand marketing with Cadbury,Bradley is now a consultant and author. His first book, Cadbury’s Purple Reign, a case-study of the Cadbury brand from 1831-2007, was published in May 2008 to critical acclaim in many countries.

In July 2012 his third book, Store Wars: The Worldwide Battle for Mindspace and Shelfspace, Online and In-store, co-authored with Greg Thain was published. Storewars is one of the world's most sophisticated total business simulations used by the leading FMCG manufacturers & retailers in over 40 countries. It is a unique management development program that examines the interaction between suppliers and retailers. Bradley is also taking over in 2014 as editor and judging coordinator of the Cassies, which celebrates the best and most effective Canadian advertising each year. 

Speaking at: Mindspace and shelfspace: Exploring the war between retailers and manufacturers