VP Marketing Strategy & Insights, Canada Bread Company Limited
Bleiwas is the senior customer & shopper marketing Director at Canada Bread. In her role, Bleiwas is focused on championing a differentiated approach to shopper marketing across their retail channels & customers. She grounds this work on a foundation of analytics and then develops and implements execution plans, incorporating elements such as merchandising tools & multi-channel communication platforms. Prior to this, Bleiwas spent 13 years at Coca-Cola, bringing shopper marketing to life in Canada and as a part of the global shopper marketing team. She has also worked at Shoppers Drug Mart and as a consultant for different promotional agencies.
Speaking at: Hits and misses in Quebec