Coping in uncertain times;
a virtual thought leadership series
Learn how shopper behaviour is changing and how brands are reacting to major upheaval. Follow SMF's free online series that brings together experts to help inform forward planning; from what this all means for sustainability to evolving Canadian market intel - plus lessons from other markets.
Free to attend!
Click here to RSVP
May 14, 2 PM EDT – Tom Szaky: Sustainability & scaling up during COVID-19
May 19, 2 PM EDT – Therese Brisson: How CPG brands can survive, then thrive
May 21, 2 PM EDT – Don Mayo: The start of a global recovery
May 26, 2 PM EDT – Jason Dubroy: Lessons from the future
May 28, 2 PM EDT – Brian Rohaly: In conversation with Circle K
Sustainability & scaling up during COVID-19
Tom Szaky, founder & CEO of TerraCycle has solved a sustainability problem - how to make reusability manageable for the masses. With the Fall 2020 launch of Loop in Canada, household products that stymied eco packaging efforts will now come in reusable options.
With more and more companies joining the Loop movement, it is poised to be a big path-to-purchase disruptor, but the pandemic has paused some sustainability efforts. Learn what impact COVID-19 has had on Loop, how it is growing in its existing markets, and how quickly escalating climate concerns means shopper marketers need to change to keep up with the sustainable consumer.
How CPG brands can survive, then thrive
Therese Brisson, a marketing veteran with over 16 years experience at Procter & Gamble and Kimberly Clark, will share insight about how CPG brands are managing the surge in demand and what they can do to pivot and thrive in the future as shoppers needs evolve.
The start of a global recovery
Applying a North American lens and focus, Don Mayo from IMI International presents a deep dive into the new shopper marketing realities of today and tomorrow. Armed with research from 31 countries, Mayo shares fact-based insights drawn from over 50,000 interviews completed in late April 2020.
Lessons from the future
TracyLocke’s Jason Dubroy delves into consumer behaviour shifts in countries that are ahead of the curve, to provide a framework of what we could expect next, and how shopper and retail marketing may unfold when society reopens.
Retail reinvented: In conversation with Circle K
Brian Rohaly of Circle K discusses how the global convenience chain is responding to the crisis and shares how the new retail reality could impact opportunities going forward; everything from SKUs to ideas for shopper marketers. Strategy’s special reports editor Justin Dallaire moderates this conversation, and will curate questions on short and near term planning impact.