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Shopper Marketing 2023 Agenda - Print Version
Monday, April 30
| 9:15 AM |
Co-chairs opening remarks s
|
| 9:30 AM |
Keynote: How Walmart is building out its omnichannel strategy s
|
| 10:15 AM |
The stopping power of design s
Shopper marketing in the age of personalized experiences s |
| 11:00 AM |
From cereal to socks: Why General Mills dips its toes in fashion s
Regaining parent's trust in store (and beyond) s |
| 11:30 AM |
Testing in a virtual (reality) world s
30 Minutes with a retailer: Loblaws s |
| 12:00 PM |
Lunch-and-learn roundtables s
Media iQ presents: an exclusive MiQ unlocked session s |
| 1:15 PM |
From e-commerce to s-commerce: the new way of buying s
|
| 2:00 PM |
The changing face of loyalty: Key findings from Bond's The Loyalty Report 2018 s
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| 2:45 PM |
Quantifying the new path to purchase: Crafting an ROI structure for an evolving shopper marketing world s
|
| 3:30 PM |
Keynote: Embracing start-up culture: How Unilever broke the product development cycle s
|
| 4:15 PM |
Co-chairs' Day 1 wrap-up s
|
| 5:00 PM |
Strategy's 6th annual Shopper Innovation Awards s
|
Tuesday, May 1
| 9:25 AM |
Co-chairs' opening remarks s
|
| 9:30 AM |
Keynote: IMI's strategy to increase your marketing budget by more than 40% s
|
| 10:15 AM |
How to hack your product development process s
|
| 11:00 AM |
Cracking the Quebec code s
Optimizing packaging for an online/offline world s |
| 11:30 AM |
Mythbusting: Getting ahead of the Gen-Z shopper s
30 Minutes with a retailer: Longo's s |
| 12:00 PM |
Lunch-and- learn roundtables s
|
| 1:15 PM |
Meeting the shopper needs of an aging demo s
|
| 2:00 PM |
Brand activism: How to navigate the current political and cultural landscape to engage (not turn off) consumers s
Getting the most bang for your digital buck in-store s |
| 2:45 PM |
The techy future of retail s
|
| 3:15 PM |
Keynote: What does AI mean for retail? s
|
| 4:00 PM |
Closing remarks s
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