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Shopper Marketing 2023 Agenda - Print Version

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  • Monday, April 30, 2018
  • Tuesday, May 1, 2018
  • n networking
  • s sessions

Monday, April 30


8:00 AM Registration & continental breakfast n
9:15 AM Co-chairs opening remarks s
9:30 AM Keynote: How Walmart is building out its omnichannel strategy s
10:15 AM The stopping power of design s
Shopper marketing in the age of personalized experiences s
10:45 AM Networking break n
11:00 AM From cereal to socks: Why General Mills dips its toes in fashion s
Regaining parent's trust in store (and beyond) s
11:30 AM Testing in a virtual (reality) world s
30 Minutes with a retailer: Loblaws s
12:00 PM Lunch n
Lunch-and-learn roundtables s
Media iQ presents: an exclusive MiQ unlocked session s
1:15 PM From e-commerce to s-commerce: the new way of buying s
2:00 PM The changing face of loyalty: Key findings from Bond's The Loyalty Report 2018 s
2:30 PM Networking break n
2:45 PM Quantifying the new path to purchase: Crafting an ROI structure for an evolving shopper marketing world s
3:30 PM Keynote: Embracing start-up culture: How Unilever broke the product development cycle s
4:15 PM Co-chairs' Day 1 wrap-up s
4:30 PM Pre-show cocktails n
5:00 PM Strategy's 6th annual Shopper Innovation Awards s
6:00 PM Post award show cocktails n

Tuesday, May 1


8:30 AM Registration & continental breakfast n
9:25 AM Co-chairs' opening remarks s
9:30 AM Keynote: IMI's strategy to increase your marketing budget by more than 40% s
10:15 AM How to hack your product development process s
10:45 AM Networking break n
11:00 AM Cracking the Quebec code s
Optimizing packaging for an online/offline world s
11:30 AM Mythbusting: Getting ahead of the Gen-Z shopper s
30 Minutes with a retailer: Longo's s
12:00 PM Lunch n
Lunch-and- learn roundtables s
1:15 PM Meeting the shopper needs of an aging demo s
2:00 PM Brand activism: How to navigate the current political and cultural landscape to engage (not turn off) consumers s
Getting the most bang for your digital buck in-store s
2:30 PM Networking break n
2:45 PM The techy future of retail s
3:15 PM Keynote: What does AI mean for retail? s
4:00 PM Closing remarks s