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Shopper Marketing 2023 Agenda - Print Version

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  • Wednesday, May 3, 2017
  • Thursday, May 4, 2017

Wednesday, May 3


8:30 AM Registration & Continental Breakfast
9:30 AM Welcome from Strategy
9:35 AM Co-chairs' opening remarks
9:45 AM Keynote: The great disruptors
10:30 AM The e-commerce opportunity
11:00 AM Networking Break
11:15 AM Bricks and mortar 2020: The future of the physical store
12:00 PM Neuroscience and mobile
Insights into Action: How the economy of sharing is changing how shoppers are interacting with brands
12:30 PM Lunch
Luncheon roundtables
Understanding shopping behaviour in Canada's largest Marketplace
1:30 PM How do Canadians truly feel about online grocery?
Insights into Action: The household of the future
2:00 PM Multicultural 2.0: The evolution of ethnic engagement
30 Minutes with a Retailer: Loblaws
2:30 PM Networking Break
2:45 PM Building the shopper department
3:30 PM Keynote: Walmart Canada’s omnichannel journey
4:15 PM Co-chairs' closing remarks

Thursday, May 4


8:30 AM Registration & Continental Breakfast
9:30 AM Co-chairs' opening remarks
9:45 AM Keynote: Success in today’s cheaper/faster economy
10:30 AM Setting KPIs for your loyalty program
30 Minutes with a Retailer: Walmart Canada/ Walmart Media Group
11:00 AM Networking Break
11:15 AM Trend to shelf: Building an innovation strategy
12:00 PM The e-commerce boom: It’s not too late to be early
Insights into Action: The evolution of the conscious consumer
12:30 PM Lunch
Luncheon roundtables
1:30 PM The media trifecta
2:15 PM Winning with omnichannel: Leveraging advanced analytics and artificial intelligence (AI) to compete in today’s retail landscape
Global "energies" shaping the Canadian shopper
2:45 PM Networking Break
3:00 PM The human advantage in shopper marketing
30 Minutes with a Retailer: Amazon
3:30 PM Keynote: What’s in store for the path-to-purchase?
4:15 PM Co-chairs' closing remarks
4:30 PM Pre show cocktails
5:00 PM Shopper Innovation Awards
6:00 PM Post-Award Cocktails