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Shopper Marketing 2023 Agenda - Print Version
Tuesday, April 19
| 8:00 AM |
Registration & Continental Breakfast |
| 9:00 AM |
Co-chairs' Opening Remarks |
| 9:15 AM |
From boom to bust: the economy, consumers and you |
| 10:00 AM |
Retail Reinvention |
| 10:45 AM |
Networking Break |
| 11:00 AM |
The Social Media Trifecta |
| 11:45 AM |
Omnichannel: The retail network of the future 30 minutes with a retailer: Frederick Lecoq, Sport Chek |
| 12:15 PM |
Lunch Luncheon Roundtables |
| 1:15 PM |
Decoding the New Demo 30 Minutes with a retailer: TJ Flood, Canadian Tire |
| 1:45 PM |
Sport Chek: The digital transformation |
| 2:15 PM |
Networking Break |
| 2:30 PM |
Canadian Tire: The digital shopping ecosystem |
| 3:00 PM |
The customized experience |
| 3:45 PM |
Closing Remarks |
| 4:00 PM |
Strategy's 4th Annual Shopper Innovation Awards |
| 5:00 PM |
Post Award Cocktails |
Wednesday, April 20
| 8:00 AM |
Registration & Continental Breakfast |
| 9:00 AM |
Co-chairs' Opening Remarks |
| 9:15 AM |
Keynote: Sometimes the long view gets sidetracked by shiny things |
| 10:00 AM |
Championing a social cause to drive sales Is your brand experience ready for the fifth dimension? |
| 10:30 AM |
Networking Break |
| 10:45 AM |
Market Moment |
| 11:30 AM |
Multicultural strategies 30 minutes with a retailer: Aaron Lee, Dollar Tree Canada |
| 12:00 PM |
Lunch Luncheon Roundtables |
| 1:00 PM |
Marketing to Millennials: Building Deeper Connections 30 minutes with a retailer: Wes Brown, Loblaws |
| 1:30 PM |
Winning in Quebec |
| 2:15 PM |
Trends in big data to improve the shopping experience |
| 2:45 PM |
Closing Remarks |