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Shopper Marketing 2023 Agenda - Print Version
Tuesday, April 21
| 8:00 AM |
Registration & Continental Breakfast Private VIP Breakfast Hosted By: Freckle IOT |
| 9:00 AM |
Welcome |
| 9:05 AM |
Co-chairs' Opening Remarks |
| 9:15 AM |
Keynote: Anthropology in the world of shopper marketing: Using cultural insights to influence spending |
| 10:15 AM |
LCBO's Brand Overhaul Reaps In-Store Rewards |
| 10:45 AM |
Networking Break |
| 11:00 AM |
Keynote: Turning insights into business strategies with Dunnhumby’s global CEO, Simon Hay |
| 12:00 PM |
Lunch Private VIP Lunch Hosted By: Match Marketing Group Luncheon Roundtables |
| 1:00 PM |
Inside the Mind of the Shopper 30 minutes with a retailer: Metro's digital content |
| 1:30 PM |
Navigating the digital minefield to win shoppers |
| 2:00 PM |
Retail Trends 2020: Staying Ahead of the Curve 30 Minutes with a Retailer: Loblaw |
| 2:30 PM |
Networking Break |
| 2:45 PM |
Emerging Tech in the World of Retail Working with retailers: J&J and SDM's partnership strategy |
| 3:45 PM |
Closing Remarks |
| 4:00 PM |
Strategy's 3rd Annual Shopper Innovation Awards |
| 5:00 PM |
Post-Award Cocktails Cocktails |
Wednesday, April 22
| 8:00 AM |
Registration & Continental Breakfast Private VIP Breakfast Hosted By: CIG |
| 9:00 AM |
Co-Chairs' Opening Remarks |
| 9:10 AM |
Keynote: Shopper psych: Why Target missed the mark + who’s getting it right |
| 10:00 AM |
Boomers, Gen X, millennials and Gen Edge: What they value and how to reach them 30 minutes with a Retailer: Shoppers Drug Mart |
| 10:40 AM |
Networking Break |
| 11:00 AM |
How to win in Québec: Unilever and Bob share what works now 30 Minutes with a Retailer: Overwaitea Food Group |
| 12:00 PM |
Lunch Private VIP Lunch Hosted By: TC Media Luncheon Roundtables |
| 1:00 PM |
Keynote: Omni-channel content creation: building a seamless brand voice across multiple platforms Winning in a Multicultural Landscape: Targeting Shoppers by Culture |
| 2:00 PM |
The store of the future: What retail reinvention will mean for brands and shoppers 30 minutes with a Retailer: London Drugs |
| 2:45 PM |
Networking Break |
| 3:00 PM |
Canadian Tire: The Power of Partnerships |
| 3:25 PM |
Best In Class Shopper Marketing from Around the World |
| 4:25 PM |
That's a Wrap: Closing Comments and Re-Caps |