The Shopper Marketing Forum is a full-day conference dedicated to the understanding, education and application of Shopper Marketing opportunities for those in the world of retail marketing and advertising.
On March 11th, we will bring together some of the biggest thinkers and most respected shopper marketing experts in the business to deliver insight into the leading edge of retail.

Yael Grimman Shopper Marketing Leader, Procter & Gamble Inc

Yael Grimman is the P&G Shopper Marketing leader for Loblaws. She has been with P&G for almost 10 years; most of which has been focused in brand marketing. Yael has worked across multiple categories, including Fabric, Feminine and Oral Care products. Her work has spanned concept development, new product launches, commercial innovations, and Canadian consumer/shopper insights analysis. She has recently entered the world of Shopper Marketing and loves the challenge of bringing her marketing expertise to the store.

Herb Sorensen Global Scientific Director, Consumer and Shopper Insights, TNS North America	Keynote Address: Herb Sorensen, TNS North America Herb is a pre-eminent authority on observing and measuring shopping behavior and attitudes within the four walls of the store. His book, Inside the Mind of the Shopper: The Science of Retailing, was released by The Wharton School Publishers in May, 2009. Herb has worked with Fortune 100 retailers and consumer packaged goods manufacturers for more than 35 years, studying shopper behavior, motivations and perceptions at the point of purchase. Sorensen’s patented shopper tracking technology PathTracker® is helping to revolutionize retail marketing strategies from a traditional “product-centric” perspective to a new “shopper-centric” focus.
Matthew Egol Partner, Consumer Media and Digital Practice, Booz & Company (N.A.) Inc. Mark Baltazar Vice President of Marketing Effectiveness Brandspark International	Learn How to Integrate Shopper Marketing Into Your Mix Applicable research presented by Booz & Company and Brandspark International Shopper Marketing continues to be one of the fastest growing and most promising areas of marketing spending for consumer packaged goods manufacturers and retailers. However, it has reached major crossroads. To maintain its growth and fulfill its promise, shopper marketing must evolve beyond its siloed, tactical practice and become a strategic capability that is better integrated with other major investments across the marketing and media ecosystem.
Dan Hunter Partner IMI International Inc.	What Will Appeal to Tomorrow’s Shopper Panel Discussion: What is Shopper Marketing and what will it look like in the future? Join experts from different sectors of the industry and learn: • How each of them define Shopper Marketing • What the role of information sharing is between brands, retailers and consumers • How to measure Shopper Marketing • How companies and agencies that are only beginning to understand the power of shopper marketing can change to adapt, including retailers and vendors • What the future of Shopper Marketing is
Panel Speakers:	Robin Brown Senior Vice President, Consumer Insights Environics Research Group Jason Dubroy Director, Client Development LAUNCH! A division of CIM Tracy Stone AVP Research & Insights Canadian Tire Corp Ltd Laura Turner Executive Director of Marketing 20th Century Fox Home Entertainment-Canada
Marc Inkol President The Explorer Group Martin Rydlo Director of Marketing Campbell Company of Canada	Key Metrics to Shopper Marketing Success – Campbell’s Case Study “Key metrics to Shopper Marketing success: a case study on how to apply them” Everyone wants to measure it but they are swamped by different metrics and methodologies. How much of an issue is it and what are leading CPG’s doing about it? Marc Inkol will dramatize the importance of metrics and the lack of clarity via a case study survey Explorer conducts specifically for the conference amongst CPG’s in Canada. Martin will then share a Campbell case study related to a recent Shopper Marketing campaign to illustrate the use of scorecard metrics.
Mark Zwicker Vice President Business Development St. Joseph Content	Innovation Through Technology A showcase of some of the latest innovations in customer-facing technology for brand marketers, multi-channel retailers, and agencies When consumers enter a retail environment their expectations are high – inspire them, inform them, and enhance their shopping experience! This interactive presentation will showcase some of the latest innovations in customer-facing technology for brand marketers, multi-channel retailers, and agencies.
Nikki Hellyer Director of Marketing Future Shop	A Retailer’s Perspective Marketing in the last mile. There is so much for retailers to gain from the existing marketing leg-work executed by manufacturer brands. Nikki Hellyer, Future Shop’s Director of Marketing, will explain how Canada’s largest consumer electronics retailer and e-tailer engages and wins during the “last mile” to point-of-purchase. Case studies of recent campaigns involving Future Shop’s manufacturer partnerships will be shared.

Marc Inkol President The Explorer Group

Martin Rydlo Director of Marketing Campbell Company of Canada

Everyone wants to measure Shopper Marketing success but they are swamped by different metrics and methodologies.

How much of an issue is it and what are leading CPGs doing about it?

Marc will show the importance of metrics and the lack of clarity via a case study survey Explorer is conducting amongst CPGs in Canada specifically for the conference!

Martin will then share a Campbell case study related to a recent Shopper Marketing campaign to illustrate the use of scorecard metrics.

Presented by: Mark Zwicker Vice President Business Development St. Joseph Content

When consumers enter a retail environment their expectations are high – inspire them, inform them, and enhance their shopping experience! This interactive presentation will showcase some of the latest innovations in customer-facing technology for brand marketers, multi-channel retailers, and agencies.

Matthew Egol Partner, Consumer Media and Digital Practice Booz & Company (N.A.)

Shopper Marketing continues to be one of the fastest growing and most promising areas of marketing spending for consumer packaged goods manufacturers and retailers. However, it has reached major crossroads.  To maintain its growth and fulfill its promise, shopper marketing must evolve beyond its siloed, tactical practice and become a strategic capability that is better integrated with other major investments across the marketing and media ecosystem.

Learn more about how to build a world-class shopper marketing capability, based on recent insights from Booz & Company’s Shopper Marketing 3.0 study conducted in collaboration with the Grocery Manufacturers Association.

Check out our ever-growing agenda! To see how the day’s shaping up, click here.

Herb Sorensen Global Scientific Director, Consumer and Shopper Insights, TNS North America

Herb Sorensen is a pre-eminent authority on observing
and measuring shopping behaviour and attitudes within the four walls of the store. He has worked with Fortune 100 retailers and consumer packaged goods manufacturers for more than 35 years, studying shopper behaviour, motivations and perceptions at the point of purchase. 
Click here to read more about Herb’s innovative achievements.

Join us for an enlightening day filled with applied knowledge from Herb and other experts in the shopper marketing field.
The agenda will include case studies, research and a consumer panel.