Shopper Marketing Forum

Canada's Leading Shopper Marketing Event is Bigger Than Ever!

In-Aisle Marketing Keynote Announced

Introducing our exclusive 30 Minutes With A Retailer sessions!

Improving Centre Store Performance

Location-Based Shopper Marketing: The Power of Mobile

2012 Advisory Board announced

The Shopper Marketing Forum is Canada’s premiere conference dedicated to the development, education and advancement of the discipline of Shopper Marketing for marketing and advertising professionals. On March 6^th and 7^th, we will bring together the most influential and respected shopper marketing experts in the business to advance their views on how to move the industry forward. By engaging all stakeholders in debate and discussion we hope to play an important role in the enhancement of collaboration between manufacturers, retailers, and agencies.

This critical event is not to be missed by:

Manufacturers
Retailers
Creative and Design Agencies
Service providers to retail who support the marketing process

As the majority of manufacturers and retailers rate shopper marketing programs among the top four activities that deliver meaningful ROI, why are we not doing a better job at communicating with the shopper in-store?

In this session Dr. Hugh Phillips outlines the cognitive psychology that determines what information we choose to process in-store, why we choose to use only certain communications in our purchase decisions, and the reason we reject the overwhelming majority of marketing messages.

Dr. Hugh Phillips, In-Store Scientist, Pareto Corporation

Dr. Hugh Phillips is an internationally recognized expert on the cognitive psychology of shopping, what consumers perceive in store and how they process information in their decision-making. He has worked with leading manufacturers and retailers throughout North America, including P&G, Cadbury, J&J, Coca-Cola, Rona and Petro Canada.

Ever wondered what a Retailer wants? In these intimate, interactive sessions, we invite manufacturers and agencies to join Canada’s leading retailers as they share ideas for successful collaboration with their organization. Don’t miss this rare opportunity to have your questions answered and learn how your brand can benefit from strategic partnerships with these category leaders. Limited to 50 attendees, each registered delegate will be invited to apply for these sessions on February 8th.

Be sure to check out our live agenda and stay tuned for upcoming announcements as we continue to add influential speakers to our roster.

CONFIRMED 30 MINUTES WITH A RETAILER SESSIONS:

	Wes Brown Sr. Director, Event & Shopper Marketing Loblaw Companies Ltd (LCL)
	Sandra Sanderson SVP Marketing Shoppers Drug Mart
	Angela Scardillo VP Marketing Best Buy Canada
	Jason Reilly Director, Marketing The Home Depot Canada

One of the best strategies to drive sales of declining centre store items is to use outside-of-aisle tactics. Hear from James Sorensen, SVP at Portland, Orlando-based, TNS Retail & Shopper, as he shares the results of a groundbreaking study conducted by TNS and its shopper activation partners at WPP. This study included five different categories and dozens of different POS elements and it involved eye tracking and shopper insights with 350-plus respondents in the grocery channel.

Learn about which POS tactics and principles are effective at engaging shoppers outside of the aisle and which strategies - digital vs. traditional, vehicle vs. messaging - drive shoppers into the centre of the store.

James Sorensen, Senior Vice President, TNS Retail and Shopper

Sorensen is an advisor to many consumer packaged goods and technology clients around the world, helping them to improve retail performance at all levels including products and brands, packaging displays and promotions, category management and retail management.

The mobile phone is quickly evolving into a location awareness tool, helping consumers know not only where they are at any moment, but also what is around them. From services that allow for the delivery of targeted text messages triggered by consumers' movements to smartphone applications that are aware of location in a store, mobile and location awareness are transforming the ways that consumers shop, purchase and unlock value from the brands and retailers they trust.

Hear from Patrick Moorhead, who leads mobile initiatives for Draftfcb's Chicago agency, about the key trends in technology driving this behavior and the strategic implications of location based shopper marketing.

Patrick Moorhead, SVP Group Management Director Mobile Platforms, Draftfcb Chicago

As director of mobile platforms at Draftfcb Chicago, Patrick not only leads the mobile intiaitves for the agency but provides leadership for mobile efforts across Draftfcb's entire North American network. He's played a pivotal role in the development and launch of the agency’s innovative mobile application, Heat Tracker and led the implementation of the innovative ShopAlerts geo-fencing SMS program on behalf of four Draftfcb clients in partnership with Placecast and AT&T.

CO-CHAIR

CO-CHAIR

Martin Rydlo
Director of Portfolio
Strategy & Initiatives
Campbell Company
of Canada

Uwe Stueckmann
SVP Marketing
Loblaw Companies Ltd.

Bill Carlson
Shopper Marketing
Team Leader
Unilever Canada

Jason Dubroy
VP Shopper Marketing
DDB Canada

John Morioka
SVP of Merchandising
Target Canada

Jason Reilly
Director of Marketing
The Home Depot Canada

Sandra Sanderson
SVP Marketing
Shoppers Drug Mart

Please meet our esteemed Advisory Board dedicated to assembling our most insightful program yet: