Charles Brouillet

Senior Director

Drinkworks

Charles Brouillet is a Sr. Director at Drinkworks, a joint venture between Anheuser-Busch Inbev and Keurig Dr Pepper. Drinkworks was formed to combine Keurig’s pod-based technology with Anheuser-Busch’s beverage technology to innovate a complete home-bar appliance that can dispense cocktails, brews, cider and more.

With more than 12 years’ experience in trade marketing and sales, Brouillet now leads and elevates the consumer experience at retail for Drinkworks. Brouillet joined the team in 2017 and played a key role in the successful US launch. Prior to his current role at Drinkworks, Brouillet was the Director of Experiential and Education at The High End, a division of Anheuser-Busch InBev, leading all activation for the craft and import portfolio. Under his leadership, Brouillet enabled premiumization of the category through innovative trade solutions and activations for several brands such as Stella Artois and Goose Island.

Prior to moving to the US, Brouillet was leading all in-store activation for Labatt Canada. Brouillet developed and implemented several innovative initiatives such as the Bud Light “3 Below coolers” and “Budweiser incase charger” 360 activations.

Speaking at: Drinkworks case study: How to launch a completely new product line